Thank you This live web event has ended. Thank you for attending. Contributors Keith Mercurio, CEO, Ethical Inﬂuence Global. Sr. Director, Executive Success, ServiceTitan Hi, I’m Keith!By my early twenties, I had adopted the belief that the world was unfair, and the identity that I was a victim to it. I had failed out of college and into a floundering career as a plumbing apprentice, and I blamed a lot of people and circumstances for the way my life had turned out.But along the way, a few mentors who never gave up on me helped me discover that it was how I was choosing to see myself that was determining my results and that if I wanted more, I would need to become more. This discovery elevated my career, and in my path from plumber, to salesman, to trainer, speaker and coach, I have discovered that identity is what drives the outcomes of our businesses and our lives.Through speaking, coaching, training and consulting, I serve leaders to transform their identity to influence the culture and performance of their businesses. In the past 8 years I've spoken to nearly 20,000 people on the topics of leadership, influence, sales, and personal development. I've spent over 7,000 hours in front of audiences mastering the art and science of facilitation and engagement, and the remaining time obsessing over how to be better. As a coach, trainer and consultant, over 600 businesses and hundreds of leaders have given me the privilege of being their guide as they transformed their own leadership identity and led unprecedented growth for their teams.